About Profile Design

Our simple endeavor began 25 years ago and what occured is rather extraordinary. We were born dedicated to purposeful engineer multisport solutions through functional technology and we turned the industry upside down in ever category. World-class triathletes from Chris McCormack to Mirinda Carfrae have turned to us throughout their careers to address their biggest challenges in positioning and technical performance. Amateur athletes of all levels from elites to the final finisher at 16:59:59 affect our development process. Bike fit professionals worldwide turn to us for the products that can be endlessly tweaked and seamlessly combined to achieve the perfect fit for even their most challenging projects. 

We pay attention to the details - whether we are designing extension bends for different types of rider's wrist angles, testing aerobar brackets to unparalleled standards or engineering industry-leading brake performance on our new rims, we are constantly pushing the limits of design innovation to increase athlete performance. 

25 years later, we continue to evolve and fine-tune the details, setting the standard for better handling, improved aerodynamics, increased adjustability and superior fit. 

Latest Company News


11/7/2013 Up for the Challenge: Profile Design Partners with Challenge Wanaka

Profile Design has announced a new partnership with Challenge Wanaka, the first-stop on the 2014 Challenge Family global tour. The event, which is slated for January 18th, is the world’s most scenic iron distance triathlon, and one of the 22 events in the Challenge Family global series.

“Challenge events bring such a unique, celebratory feel to the sport of triathlon,” says Larissa Lewis, Marketing Manager with Profile Design. “Their special approach delivers a unique, indigenous feel in each market. Every race brings a special reason for us to be involved; especially with Wanaka – one of the crown jewels of the series!” Read More>>

10/12/2013 Congrats Mirinda Carfrae, 2013 IRONMAN World Champion!

Congratulations to Profile Design pro and 2013 IRONMAN World Champion, Mirinda Carfrae! Rolling into T2 nearly 9-minutes back off the lead female cyclists, Rinny in true form, ran down the field to a new overall course record of 8:52:14, breaking the previous record by nearly two minutes. A well-deserved and unbelievably impressive finish by the now 2X IRONMAN World Champion! Read More>>

6/25/2013 Profile Design and Bellwether Partner with Buy Local Now

Leading cycling brands Profile Design and Bellwether have announced partnership with SmartEtailing’s Buy Local Now technology. The unique dealer referral tool provides a brand new way to drive website visitors to close a sale with their local bike shop.

To date, Buy Local Now has driven over a quarter million consumer referrals, and generated over $1.7 million in estimated sales to local bike shops. "Buy Local Now puts an end to what has, for a long time, been the “elephant in the room” when it comes to traditional dealer locators," said Larissa Lewis, Marketing Manager with Profile Design and Bellwether. Read More>>

5/1/2013 Profile Design Debuts Highly Anticipated Aero HC Hydration System to Sold Out Crowd

The highly anticipated Aero HC Hydration System began shipping on Monday, departing Profile Design warehouses by the pallet. A hallmark of their 2013 lineup, the Aero HC System follows smash hits like the Aeria and J4 Bracket, reigniting the tools and trends for tri bike fits. Read More>>

Recent Hires
May 2013 Bobby Pitoniak Joins Profile Design Customer Service Team

Profile Design is pleased to announce the addition of Bobby Pitoniak to the Customer Service Team. Bobby comes to the department with many years experience in the bicycle industry and an educational background in business and marketing. With his technical knowledge in the industry and understanding of customer service he has the skills to be a very valued member of our team.

“I’m very eager to join the Profile Design and to start contributing to one of the leaders in the industry," said Pitoniak. "I share a love for the sport with the people I serve here, accordingly I have empathy for situations they may face. It’s very exciting to help facilitate a great experience for them.”