Overview

Profile Design

Athlete-Tested. World Champion Approved. How can you be sure we have the best? Ask any of our world-class athletes—including the reigning Ironman™ world champion. They use our stuff—and tell us what they need to win. Then, our R&D team rides technology’s edge, bringing the latest innovation to every product. Whether they’re jamming on their pedals in Kona, flying down a mountain in Whistler or crushing that epic local ride, all athletes can trust we’ve given them the best. We know what drives their passion because it’s our passion, too. It’s the details. Shape, construction, materials, and a lot of sweat—not to mention a little blood—go into our products. We don’t take anything lightly. This is our life. 

Bellwether

Real clothes for the real world.  For you, riding is a way of life. It goes beyond recreation. All year you’re out there braving the elements. You take your sport seriously. We get it—and we design our gear with you in mind. Since 1972 we’ve relied on grass-roots teams, hard-core mountain bikers and pros to help us design apparel that will hold up anywhere in any weather. This past fall, 10 Degrees Latitude tested our AquaNo jackets during their Scotland expedition facing intense wind and rain while averaging 100 miles a day. Our jackets passed the test. No problem. For over 30 years our mission has remained the same—to develop high performance, affordable, technical apparel for riders just like you.

We expect our athletes to ride hard. They pump their own tires. Pack their own energy. Plan their own ride. Essentials make the difference. What they eat. What they wear. Our clothing wicks moisture from within. They keep the rain out, breath and repel a headwind at the same time. They support muscles and improve endurance. Quality and performance matter to our athletes and our clothing reflects that. Moisture management, warmth, comfort and durability is designed into every item. For over 30 years our mission remains the same — develop high performance, affordable, technical apparel.

Titec

You’ll find us where the rider meets the bike. We focus on control components exclusively. We know that small details such as shape, construction and materials make a big difference when you’re hurtling down a trail. So we test our components in the real world—guaranteeing performance and durability. In 1987 we introduced the revolutionary 118 Ti™ bar, and a few years later, brought one of the first riser bars to market. Today, we’ve pushed the limits of carbon technology with our innovative Pluto line. To make the best parts we rely on our experience, constant R&D and a commitment to crafting parts that will endure both trail and time. Titec – The Best Part of any Bike™